To showcase this positive outcome, I focused my design concepts on the goal of a thriving ecosystem that integrates oil as part of nature. With the conference being held in New Orleans for several years, incorporating the iconic fleur de lis provided me an effective tie-in to the event location. I combined this shape with an illustration of diverse life springing out of the lower petal represented as an oil drop. The strong logo and bold, high contrast colors were effective visual elements that translated well to the variety of materials I had to produce.