The Interagency Ocean Observing Committee (IOOC) logo is an example of how I infuse creativity into acronym-laden groups. Strong and passionate personalities make up this committee. I wanted to reflect the hard work it takes for these folks to come together and find agreement on issues that impact the growing field of ocean observation. The “O” for Observation is represented as a polished pearl formed from years of collaborative efforts by the committee being represented as an oyster.